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How to Start a Startup & When to Pivot
There are ups and downs to starting any company. Products and features don't always work, and customers may have no interest in something you thought was extremely valuable. Part of being a strong founder is knowing when something isn't going to work and cutting your losses. Join us to learn from Steve White, founder, and CEO of Rent Prep, to talk through how he started a successful software company after several challenging but essential pivots. Here is a hint: using lean startup principles and listening to your customers was vital. Steve will be joined by Ofo Ezeugwu, Founder & CEO of Whose Your Landlord, a 43North winning company. Like Steve, Ofo has had many pivots to his business over the years.

Oct 21, 2020 04:00 PM in Eastern Time (US and Canada)

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Steve White
Founder & CEO @Rent Prep
Stephen M. White is the Founder and CEO of RentPrep, the leading tenant screening solution for busy landlords. Stephen brings 20 years of experience in the credit industry and entrepreneurship to his role leading a growing team of executives determined to make renting easier for all. Prior to founding RentPrep, Stephen honed and tested his leadership skills while serving as a Non-Commissioned Officer in the United States Marines Corps, where he received two Certificates of Commendation for exceptional demonstration of duty. Stephen is a sought after expert, author, and frequent keynote speaker and presenter at industry events around the country.
Ofo Ezeugwu
Founder & CEO @Whose Your Landlord
Ofo Ezeugwu is Founder and CEO of WhoseYourLandlord, "The MVP of Landlord Review Sites," according to ApartmentTherapy.com. He graduated from Temple University, where he was the VP of the student body and also the youngest alumni convocation speaker in the school's history. He was recently recognized as a Disruptive and Innovative Entrepreneur by NBCUniversal and New York On Tech, was named the Young Professional of the Year by the African American Chamber of Commerce (2018), he's a Techstars' Risingstar, one of BET's #30Under30, a Black Enterprise: Modern Man, and his work has been featured in Forbes, TechCrunch, Newsweek, The Philadelphia Inquirer, Blavity, The New York Post, and more.